Alan is an experienced business leader and strategist with a proven track record in strategy-focused roles, specialising in leveraging data, analytics, and strategic insight to drive high-impact outcomes. 

As co-founder and Chief Strategy Officer of Home Unity, Alan successfully led the creation and growth of a self-funded start-up, transforming it into a leading player in the broadband sector going onto a successful exit. This achievement underscores his ability to develop and execute scalable business models, secure strategic partnerships, and optimise operational performance.

With over seven years of experience in FCA-regulated environments, Alan brings experience in compliance, risk management, and financial analytics. He excels at identifying investment opportunities, negotiating favourable terms, and structuring deals that maximise ROI. His data-driven approach ensures meticulous evaluation of market dynamics, enabling informed decision-making and sustainable growth strategies.

Alan has a history of working closely with investors, developing compelling business plans, financial forecasts, and performance analyses that have secured funding and cultivated long-term relationships. His consultancy experience includes advising businesses on improving financial performance, launching affiliate marketing programs, and creating advanced reporting frameworks to enhance transparency and accountability.

Recognised for his negotiation skills and ability to identify untapped value, Alan thrives in roles that demand strategic thinking, innovative solutions, and relationship-building. Whether scaling start-ups or consulting established firms, he is committed to delivering measurable results and fostering a culture of trust and collaboration.

Alan is passionate about aligning investments with sustainable growth and long-term value creation. He brings a combination of entrepreneurial vision and operational expertise to every project, making him an invaluable partner in the investment space.

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